Blog and case studies

Constellation Software President’s Letters

For those looking for a single PDF containing all of Constellation’s president’s letters: What is Constellation Software Mark Leonard started Constellation Software in 1995 to acquire and consolidate vertical market software (commonly referred to as VMS). Constellation currently has over 500 businesses under its brand operating in an array of markets such as transportation, education, […]

Why hire out your R&D team

Allow me to paint you a picture. You and your company have a backlog with 6 months worth of work. And it’s not slowing down. You can’t help but read up on new technologies and wonder how they could integrate into your current company. But you can’t justify taking time away from your core work. […]

Create dynamic campaigns with the Brevo API

In our last post, we talked about using Brevo to create dynamic transactional emails using their API. While transactional emails are convenient to handle things like the first email after a sign-up, you’ll likely want to be sending emails to your entire contact list on some sort of cadence. If you just want the code, […]

Create dynamic emails with Brevo

Brevo (formerly Sendinblue) is a email/sms/CMS platform that we’ve used with our clients due to its rich feature set and generous free tier. It has allowed us to experiment on new ideas with rarely any dollars spent. If you’re just interested in the code, here’s the link. This post will show how you can Brevo to […]

Why hire fractional

Introducing: Fractional Hiring. Fractional hiring engages professionals or experts on a part-time or project-specific basis instead of hiring full-time. This approach allows businesses to leverage the expertise and experience of highly skilled individuals as needed, without the long-term commitment of a full-time hire. Some companies (including yours truly) are even productizing their services. More on […]

Unlocking pSEO

A general description on how to use pSEO if you have access to a lot of structured data, and a few use cases with only structured data, structured data + chatGPT, etc.